Course curriculum
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Lesson 1: Overview of Product Management; Roles and Responsibilities
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Lesson 2: Importance of Product Management in a Technology Company
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Lesson 3: Product Manager Skillsets and Characteristics
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Learning Resource
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Assessment on Introduction to Product Management I
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Mentorship Session 1
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Lesson 1: Product development stages-Discovery
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Lesson 2: Design/Documentation
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Lesson 3: Prototyping and Testing
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Lesson 4: Planning and Implementation
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Lesson 5: Go To Market/Launch
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Assessment on Introduction to Product Management II
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Lesson 1: Mobile Application
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Lesson 2: Web Application
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Assessment
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Lesson 3: Introduction to Technology Business Model (SaaS)
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Lesson 4: Product Introductory Stage
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Lesson 5: Product Maturity Stage
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Lesson 6: Product Decline Stage
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Lesson 1: Market Research and Analysis
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Lesson 2: User Surveys
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Lesson 3: Interviews
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Lesson 4: Competition review
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Lesson 5: Business Model Canvas
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Lesson 6: Understanding market segmentation and targeting
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Lesson 7: Conducting market research: qualitative and quantitative methods
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Assessment
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Learning Resources
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Lesson 1: Customer discovery interviews and surveys
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Lesson 2: Competitive analysis and SWOT analysis
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Lesson 3: Market sizing and forecasting
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Lesson 3: Market Sizing and Forecasting II
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Learning Resource
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Assessment
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Lesson 1: User feedback
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Lesson 2: Data-Driven Feature Discovery
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Lesson 3: Existing Product Analytics
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Assessment
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About this course
- Free
- 77 lessons
- 11 hours of video content